Free ways to promote your event

Free event, project or program promotion 

If you have an event, activity or project to promote, we suggest using the channels below. There are all are free to use or very low-cost. We offer this information as a service to our community.
Please refer to our usage guidelines.


  • Use email marketing / networks
    • Email seniors clubs and associations (details here). Many of these publish their own newsletters and may include details of your event.
    • Email people in your address book who may be interested in the event.

Facebook / Social Media

  • Make use of social media such as Facebook, Instagram, Twitter
  • Use Facebook to…
    • Create a Facebook event and tag co-hosts to put the event on their pages.
    • Create a Facebook post and tag local media outlets and journalists (radio and newspaper). Note: Do not tag so many 3rd party Pages that your post becomes ‘spammy’.
    • Join like-minded Facebook groups and post your event details on their Pages.
    • Consider paid Facebook advertising or boosting a post (you can set your own budget, big or small)

Posters / Flyers

  • Create and distribute print and online flyers and posters – you can see COTA NT’s major distribution points for print promotion here.
    • Make sure you have included all required logos and have proofread carefully.
    • Ensure you’ve included local seniors’ centres, residential homes, aged care service providers, electoral offices, libraries, community centres, local shops and cafes.
    • Send your flyer to your email networks.

Community Noticeboards and Calendars

  • Use Community noticeboards (radio, web, print, online)
    • for event registration in the printed and online Seniors Month Calendar (for seniors’ events  held in August). Listings due in May for print calendar.
    • – ABC Darwin Daily announcements
    • (email at least 4 weeks prior to your event, they get very full very quickly)
    • Territory FM Add your event
    • Mix FM Community events (
    • 10 Darwin Tell us about your event
    • City of Darwin Submit an Event (here)
    • Request listing on City of Palmerston what’s on guide ()
    • Off the Leash Submit event (
  • Note these web pages (URLs) are subject to change. 

Media Releases 

Paid Advertising

  • Consider your event budget, advertising costs, return on investment, reach, audience. Most of the entities listed above offer paid options.

How COTA NT can help

COTA NT is a not-for-profit organisation and has limited resources. Whilst we make every effort to support the work of other organisations in the Territory, we focus our marketing efforts particularly on our own events, those of our supporters and those of very high relevance to our demographic. We do hope that you find this information useful, however, and welcome your assistance in keeping this page updated.

Page updated: 29 November 2022

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